Offsetters – 5,000+ members and growing…
Evolving Raiz Invest – Australia’s largest micro-investment platform
Offsetters emerged as a joint innovation from the Raiz Invest client services team and Cleaner Climate’s product design department.
The mission was clear: evolve Raiz Invest’s incumbent carbon offset membership into a vibrant, interactive conversation platform.
Our goal was not only to engage Raiz Invest’s climate-conscious community but also to provide them with a membership experience that encourages smarter spending and proactive planet protection.
We completely reinvented their legacy offering, transforming it into a cutting-edge, direct-to-consumer marketing powerhouse.
In just 12 months, we boosted their existing program by 280%, creating a distinct identity complete with brand-driven visual guidelines, messaging, a dynamic social media presence, and partnerships with industry giants like Tesla and Soneva.